“If you’re not a brand, you’ll be a commodity.”
what is branding?
Brand design or construction, also known as Branding or Brandbuilding, is an exciting art. It involves unraveling your company’s attributes and assets and connecting them to a name or symbol. The goal is to create a unique and extraordinary brand that can evoke a deep emotional response in the hearts of your consumers. Allow me to embark on this creative journey with you, where we will breathe life into a brand that will be recognized and leave an indelible mark in the memory and feelings of those who encounter it.
Traditionally, branding encompasses several key elements:
- Naming involves finding the right name for the brand or company.
- Corporate identity, where we provide graphic elements to embody that name.
- Positioning uses marketing techniques to differentiate and position the brand in the consumer’s mind.
- Brand architecture focuses on coherently developing new sub-brands that benefit from the values established in the previous steps.
When starting a new company, having the correct name and a strong corporate identity is crucial before moving on to the next steps. Unfortunately, some entrepreneurs consider hiring professionals for these services to be expensive and unnecessary, opting to hire amateurs or do it themselves. This often results in a poor image that harms the perception of their brand and, in the long run, forces them to undergo a rebranding process, which is much more costly in terms of image, time, money, and resources.
“What can I offer you?
Think about your name! Whether you like it or not, it’s your business card, the essential way you identify yourself. When a stranger mentions your name, it’s the only thing it represents in their mind. It’s their first encounter with the “idea of you.”
Giving names is something transcendental.
When we give a name to a child, we assign an identity that may never come to exist but that we would love to see exist. We choose a name we associate with values, a lifestyle, and an image. We name a personality that will hardly develop its own life since education is just one factor in its development.
And this is where the brand comes into play. The brand is like a child whose personality we can mold, and I think you should do that. Its image, its values, its lifestyle… these are elements that, with a little care, can convey a lot to our potential customers and position us in an increasingly globalized and saturated market. And it all starts with the name.
Tell me, what idea would you like someone to form in their head when they talk about your brand?
I’d like to offer you my services tailored to your project.
My mission is to provide personalized service at a competitive price without compromising the high-quality standards I offer you. Let me help you find the perfect name for your brand and make it stand out!
Personality and Voice
Tone of Voice
It’s the way a brand expresses itself. How it adjusts its communication depends on the situation or the user’s mood it’s addressing to generate empathy.
Storytelling is the art of telling a story. It’s the ability to create a magical atmosphere through narrative.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou –
No matter how incredible your product or service may be, if your brand doesn’t measure up, the perception of your brand image is crucial for the success of your business. And when you target the end consumer, it’s even more critical. It’s estimated that 80% of consumers make purchases based on the values associated with a brand. And the first step in establishing a solid brand image is laying its foundation.
Starting with the name and followed by corporate design. Once we’ve established the name, we must visually express it through the corporate graphic identity design. To do this, we need to find a visual style that aligns with our brand values and is attractive to our audience. We must also consider the different applications on various platforms, ensuring that the final result is original, apt, versatile, and, above all, has a visually striking impact.
Remember, your brand image is crucial for the success of your business. Create a name and corporate design that makes a powerful and captivating first impression.
“Tactics without strategy are the noise before defeat.”
– SUN TZU-
Your brand has a unique story and mission, and I want to help you effectively share them with the world. Together, we will develop a robust strategy that connects with your target audience and conveys the values and identity of your company. I aim to help you stand out and attract your ideal customers.
I strongly believe in the importance of a brand’s identity. Honestly, you can’t imagine how much! It’s like a company’s soul and can distinguish between success and failure.
But beware, it’s more than just having a nice logo or a catchy name. Of course, that matters a lot! But it’s not the only thing that counts. I know of cases where entrepreneurs have succeeded without paying much attention to their brand, but they were strategic geniuses! Like the creator of that famous Spanish clothing brand who decided to focus on branding after getting started.”
“Think of your brand as the most faithful reflection of who you are and what you do. When someone sees it for the first time, they will instantly judge you. We can’t afford to fail in how they perceive you, especially who sees you! That’s why it’s essential to identify your target audience: those who somehow resonate with your values. A brand is only something if it’s seen by those who should see it and, above all, by those who want to.
From there, there’s a lot to be done. Everything will depend on the characteristics and peculiarities of your market, your environment, your goals, and how you position yourself as a brand.
My goal is for you to succeed; believe me, I don’t settle for less! I develop strategies and create plans with logic and solid reasoning as a rational being. I’m creative and love what I do, but I don’t make just for the sake of art; I do it to help you reach your goals.”
I understand that a brand is a project invested with passion, sacrifice of sleepless hours, and sometimes even money. My mission is for you to recover all of that and multiply it—no matter the size of your goals or the budget you have at this moment. Objectives can be achieved step by step, and that has been the story of many successful brands.
I will be delighted to listen to you, no matter your project or circumstances. So, don’t hesitate to contact me, and I assure you that I will do everything I can to help you reach the summit. I’m here to drive you toward success; we will achieve it together!
WHAT WILL YOU GET AT THE END?
You will receive a file including the following elements:
Brand Manual document( visual ID)
Brand Strategy document
Verbal Identity + Communication Manual
Tone of Voice
Visual Identity files
Be the reference that sets the trend.
Would you like for us to work together? Let me tell you:
"Please, don't hesitate to reach out to me. You can email me, find me on any of my social media platforms, or call me to request any of my services."
Once the work is completed, the final payment will be made, and I will send you the final files so you can implement the brand strategy we've developed and connect with your target audience. Also, I will gladly provide the necessary support if you need more training or instructions.